First, there is the Vermont 50 Shades of Grey teddy bear, and then Ted, and now Moschino gets grown adults to covet Teddy Bears in their getup as well.

Fresh from the FW15 show yesterday, Creative Director Jeremy Scott has picked 19 must-have garments and accessories that play with the theme of Moschino’s iconic plush teddy bear. Franco Moschino himself made teddy a fashion star in his own right on the dresses, coats and hats of the 1988 winter collection.

Features of the new capsule collection are bear graphics on the T-shirts and knitwear. Black quilted nylon bags come complete with bear-face shoulder strap, and the mini biker bag combines leather detail with soft plush inserts.

A character of irresistible charm, the bear was naturally Jeremy Scott’s choice as star mascot for the perfume TOY, launched in November 2014. There will even be T-shirts to match the print of the perfume packaging. Here are a few of what you may expect in stores:

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All items in the Ready to Bear capsule collection will be immediately available for purchase from the evening of 26th February at the website moschino.com. The day after, the selection will also be released at the main brand boutiques in Los Angeles, London, Milan, Rome and Paris. Ready to Bear will also be stocked by the Moschino franchisee network and the world’s most prestigious multibrand stores, including Net-A-Porter, Opening Ceremony and Luisaviaroma.

Bear with the wait! 😉

 

xx